The Bubble Squeak Diary

Tuesday 7th July 2009
Fantastic News - Our first Car Cleaner has found us! Welcome to Bubble Squeak Gary in Sunderland. Now we're newsworthy!!!

Monday 6th July 2009
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Sunday 5th July 2009
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Saturday 4th July 2009
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Friday 3rd July 2009
Website copy edited, shortened and improved. Hopefully it will make the whole idea of Bubble Squeak easier to understand.

Thursday 2nd July 2009
The James Good Limited team photographed by the South Wales Evening Post.
Bubble Squeak featured in a branding blog. Branding-For-Good
The Online Print Company (www.theonlineprintcompany.co.uk) have kindly offered Bubble Squeak car cleaners 5000 flyers to get them started. 

Wednesday 1st July 2009
First batch of press releases sent. Click here to view today's press release.
The Story Behind The Idea written. Click here to view.
Active Workwear have very kindly offered to supply our first 100 car cleaners with navy waterproof trousers. www.workwearshop.co.uk

Tuesday 30th June 2009
Live radio interview on Swansea Sound. Listen to the interview here... www.bubblesqueak.uk.com/press-coverage
Media page containing logo files and images for use in PR and promotion is now live. www.bubblesqueak.uk.com/media

Monday 29th June 2009
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Sunday 28th
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Saturday 27th June 2009
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Friday 26th June 2009 
Deadline extended to Friday 31st July 2009. Sponsors and media have not been able to respond as quickly as we'd hoped.
Silver Mini photoshoot - rained off again! Grrrr.
Spoke to potential print sponsors. Hopefully we'll have our first batch of flyers soon.

Thursday 25th June 2009
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Wednesday 24th June 2009
Meeting with local lawyer to discuss Bubble Squeak's legal requirements.
Swansea solicitors, JCP Collins & Partners LLP, have agreed to support Bubble Squeak and are now officially our legal partner.

Tuesday 23rd June 2009
Press photo background banner design complete.

Monday 22nd June 2009 
Customer flyer design complete.

Sunday 21st June 2009
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Saturday 20th June 2009
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Friday 19th June 2009
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Thursday 18th June 2009
Offered a trade discount from one potential sponsor... wow, thanks, how generous! Started looking into funding options for individual car cleaners. We're hoping there's some start-up funds available for sole traders.

Wednesday 17th June 2009
Job Centre Plus think that Bubble Squeak is a great idea and are having management meetings today to discuss what they can do to help us.
Visited Swansea Job Centre.

Tuesday 16th June 2009
Photoshoot for the 'GRAB A BUCKET - YOU'RE HIRED' flyer.
Search engine optimisation on our website enhanced
'GRAB A BUCKET - YOU'RE HIRED' flyer design complete.
Spoke to a newspaper editor... we may well have our first column inches before the end of the week!

Monday 15th June 2009 
Started talking to potential sponsors and experienced varying levels of enthusiasm. Some intrigued and others really excited.
Website saw more progress.
Silver Mini owner contacted us! Photoshoot arranged for Thursday afternoon.
Ideas developed for campaign to find car cleaners. Photoshoot arranged for tomorrow morning.

Sunday 14th June 2009
Photoshoot of Ford Fiesta being cleaned went really well.
Website set up and the majority of the styling is now complete - Just need to add more content and start promoting it.
We're finally ready to start talking to potential sponsors and introducing the idea of Bubble Squeak to people that really need a job.

Saturday 13th June 2009
Twitter page designed.
Website progressed a lot.

Friday 12th June 2009
Meeting with Councillor of City and County of Swansea.
Domain name purchased - bubblesqueak.uk.com
Busy weekend ahead. Hopefully we'll have the website ready by Monday, before we start talking to potential sponsors.
Meeting with local lawyer was positive. Will hear back next week about whether they'll support us.
'Find your nearest' search engine developed. 

Thursday 11th June 2009
Photoshoot three of a Porsche in front of a family home went really well.
Brand colours improved and the website design style is now complete. 

Wednesday 10th June 2009
I confidently say... a brand is being born! Name has been condensed / improved (Bubble Squeak) and the identity is starting to look fab! 

Tuesday 9th June 2009
We all worked long and hard, but really made little progress on the design work. 

Monday 8th June 2009
Local garage agreed to let us use any silver cars we like for the photoshoots!
Introduced the concept to the local job centre. They love it. Have a phone meeting tomorrow to discuss how they can help take it further. 
Photoshoot of a different man, cleaning a Landrover, in a uniform. Got a few really exciting money shots.
Asked a local lawyer for assistance with various contracts. Have a meeting with them on Friday Afternoon.
Received a phonecall from the Councillor we met on Friday night. He and a colleague are coming to meet with us on Friday Morning.
Today was a good news day! Hope we get lots more of these!!!

Sunday 7th June 2009
Logo progressed a lot - Not finished, but well on it's way.

Saturday 6th June 2009
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Friday 5th June 2009
Uniform arrived and looks really good. The colour of the t-shirt is absolutely perfect. I really hope the manufacturer will sponsor us.
Research into recommended pricing complete.
Website design progressed even further. It really is looking fantastic. Hopefully it will be finished and live by the end of next week.
First photoshoot of a man, cleaning a van, in the uniform. The look and feel of the brand is starting to come together now.
Bumped into a Councillor from City and County of Swansea. He seemed very interested and could possibly open some doors.

Thursday 4th June 2009
Fish tank donated to us for photoshoot. Getting it was an interesting adventure. 
Photographed soapy water and bubbles for the website.
Brand colour scheme agreed.
Website is starting to look really exciting.
Sample uniform arrives tomorrow. Navy blue cargo trousers or shorts, turquoise polo shirt, navy blue cap. 

Wednesday 3rd June 2009
Graphic design style & website design further progressed.
Prelim photo-shoot completed.
Photography discussed and idea agreed in concept.

Tuesday 2nd June 2009
Market Reseach into competitors and similar business types.
General design style & website worked on. 

Monday 1st June 2009
Brand identity design and development has started!
Potential organisation name conceived.
Domain name search surprised us.
Unofficial trade mark search also suggests potential name could be a winner.

Sunday 31st May 2009
Setup computers, email addresses and Skype accounts for designers and photographer.
Marketing plan and design requirement list done.
We're all ready for June... or are we?!?! 

Saturday 30 May 2009
Rearranged office to accommodate designers and photographer that start next week. 

Friday 29th May 2009
Meeting with commercial lawyer to discuss formation and structure.
Interviewed photographer, who has joined the team! 

Thursday 28th May 2009
Set up a meeting with a commercial lawyer for Friday morning to discuss formation.
Further research suggests we'll be defined as a social enterprise and a limited company. Tomorrow's meeting should confirm.

Wednesday 27th May 2009
Interviewed two more talented design graduates to work on the campaign. Both start on Monday!!!
Compiled list of all UK national newspapers and their email address.
Compiled list of potential investors / business angels and their email addresses.

Tuesday 26th May 2009
Research into structure plan. Still not settled on the solution yet. 

Bank Holiday Monday 25th May 2009
Chose campaign theme tune... The Killers, I Got Soul But I’m Not A Soldier... I hope they let us use it!
Facebook Group created.
One of the design graduates declined the opportunity to work on the identity and marketing.
Created LinkedIn account.
Wrote and uploaded V.1 of the website homepage copy.
Created a very basic website to allow people to at least start to get a grip of the concept.
Developed sponsorship opportunities.
Compiled list of all UK local newspapers and their email addresses. 

Sunday 24th May 2009
Car Washer's Frequently Asked Questions compiled and answered.
Interviewed two talented design graduates, to assist with the creation of identity and marketing. 

Saturday 23rd May 2009
Supporting statistics compiled.
Domain names purchased.
Website / Email Accounts setup.
Twitter account created.
Facebook account created.
Twitter account linked to Facebook status updates.
Started concept promotion via social media. 

Friday 22nd May 2009
First draft of the business plan.
Possible sponsor list put together.
Campaign name agreed... Have Bucket - Will Work.
Organisation structure considered - needs more planning. 

Thursday 21st May 2009
The idea is born.